CHINESE, TRAVEL AND EUROPE.
According to the statistic of the world tourism industry, the Chinese tourists are accounted for 30% – 40% of the world travel consumer market and 39% of the entire Chinese tourists are the individual travelers. A reliable inside information reveals that the Chinese tourists coming to Northern Europe will increase year by year. More than 200,000 of them came here this year.
Europe currently takes first place on the Chinese traveller’s list of preferred
destinations. Chinese tourists in Europe have steadily increased in numbers in the last few years. In future, the Chinese will make an even bigger mark on Europe’s tourist hotspots – such as the Eiffel Tower or Castle Neuschwanstein – than they do today.
The World Tourism Organization expects that, in 2020, a quarter of all tourists
visiting Europe from Asia will come from China.
In China, Europe is particularly appreciated for its landscape, culture and history. In particular, sites which are important for Chinese history, such as the places where deng Xiaoping’s studied and worked in France, generate great interest. besides cultural motivations, the great reputation boost that a trip to Europe means at home is the main reason for many Chinese to travel.
To additionally increase prestige in their respective domestic social environments, Chinese tourists tend to purchase high-quality gifts and souvenirs for friends at home, relatives and work colleagues on their European tour.
Not only has the number of Chinese travellers increased enormously over the last few years, but also their willingness to spend.